PRIVACY POLICY

Effective date: September 24, 2026

LeadRunner Digital Inc. (“LeadRunner,” “we,” “us,” or “our”) respects your privacy. This policy explains what personal information we collect, how we use it, and the choices you have. It applies to our website at leadrunner.ca, our landing pages, and any text messages or emails we exchange with you.

We comply with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA).

  1. INFORMATION WE COLLECT

Information you give us:
When you fill out a form on our website, we collect your first name, business name, trade, service area, the services you’re interested in, any message you include, your mobile phone number, and your email address.

When you text or call us, we collect the content of those conversations, including answers you give about your business (such as crew size, your role in the business, and your advertising budget).

Information collected automatically:
When you visit our website, we and our service providers may automatically collect technical information such as your IP address, browser type, device type, pages visited, the website or ad that referred you, and advertising click identifiers. We collect this through cookies and similar technologies (see Section 5).

  1. HOW WE USE YOUR INFORMATION

We use your information to:

  • Respond to your inquiry, including by text message and email
  • Schedule and hold calls with you
  • Understand your business so we can recommend the right services
  • Provide services to you if you become a client
  • Measure and improve the performance of our website and advertising
  • Comply with legal obligations

We only use your information for the purposes described here, or for purposes you consent to.

  1. TEXT MESSAGES (SMS)

When you submit a form on our website and check the consent box, you agree to receive text messages from LeadRunner Digital about your inquiry. These may include responses to your inquiry, questions about your business, appointment scheduling, confirmations, and reminders.

  • Message frequency varies based on your conversation with us.
  • Message and data rates may apply.
  • Reply STOP at any time to stop receiving messages.
  • Reply HELP for help, or contact us using the details below.
  • Consent to receive text messages is not a condition of purchasing any service.

Automated and AI-assisted messaging: Some of our text messages, including initial responses and scheduling, are sent by an automated AI assistant. If you ask whether you are speaking with a person or an automated system, we will tell you. You can ask to speak with a member of our team at any time.

We do not sell, rent, or share your mobile phone number or SMS consent with third parties for their own marketing purposes.

  1. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information.

We share information only with trusted service providers who help us run our business, and only as needed for them to provide their services to us. These include:

  • Our customer relationship management and messaging platform (HighLevel), which stores contact information and handles text messages, email, and scheduling
  • Artificial intelligence providers used by our messaging platform to generate automated responses
  • Telecommunications carriers that deliver text messages
  • Google (including Google Ads, Google Analytics, and Google Tag Manager) for advertising and website analytics
  • Our website hosting provider

These providers are required to protect your information and use it only for the services they provide to us.

We may also disclose information if required by law, or to protect our rights, property, or safety.

  1. COOKIES AND TRACKING

Our website uses cookies and similar technologies to understand how visitors use our site and to measure the results of our advertising, including whether a visitor who clicked one of our ads later submitted a form.

You can control cookies through your browser settings. You can also manage how Google uses information for advertising at adssettings.google.com, and opt out of Google Analytics using the Google Analytics Opt-out